Maureen Sticco
Transcript
Maureen Sticco: Hi my name is Maureen Sticco I'm the Director of Marketing for Entenmann’s. I've been with the company for a little over 18 years.
Entenmann’s associates working in bakery and Glazed, powdered, and rich frosted donuts are coming off of the bakery line.
Maureen Sticco: The thing that I have to say that has been the most fun is being involved in National Donut Day. We provide consumers with samples of donuts, we have lots of fun things that they can do.
Entenmann’s Volunteers working at the National Donut Day tents in Times Square and handing out donut samples to people walking on street. Entenmann’s fans are playing games and spinning donut prize wheel at the National Donut Day celebration.
Maureen Sticco: We are really focused in driving our donut sales in-store during the National Donut Day timeframe and it's really been such an incredible project to be involved in.
Entenmann’s associate presents the Salvation Army with a check for $30,000
Maureen Sticco: One of the things that I am most proud of is how much we actually listen to what our consumers say. We are literally trolling Facebook every single hour of every day to make sure that we're capturing the essence of what it is our consumers are saying to us. We like to say that we have our finger on the pulse of the consumer because they're communicating with us on Facebook constantly.
Computer screen is shown with Facebook opened to Entenmann’s Harlem Globetrotters page.
Facebook shows a comment from a consumer that reads “Dear Entenmanns I support your business literally 4 times a week. Muffins for the kids. Chocolate Frosted gold and Louisiana crunch for me and donuts for the hubby.” Entenmann’s comments back: We’re so happy to hear your family loves our baked goods, Delilah!”
Maureen Sticco: My favorite Entenmann’s product is Entenmann's Little Bites chocolate chip muffins. I love them because they're portioned, portable, they're ready for on-the-go and they taste fantastic!
Maureen holds up a box of Entenmann’s Little Bites Chocolate Chip muffins
Entenmann’s associates working in bakery and Glazed, powdered, and rich frosted donuts are coming off of the bakery line.
Maureen Sticco: The thing that I have to say that has been the most fun is being involved in National Donut Day. We provide consumers with samples of donuts, we have lots of fun things that they can do.
Entenmann’s Volunteers working at the National Donut Day tents in Times Square and handing out donut samples to people walking on street. Entenmann’s fans are playing games and spinning donut prize wheel at the National Donut Day celebration.
Maureen Sticco: We are really focused in driving our donut sales in-store during the National Donut Day timeframe and it's really been such an incredible project to be involved in.
Entenmann’s associate presents the Salvation Army with a check for $30,000
Maureen Sticco: One of the things that I am most proud of is how much we actually listen to what our consumers say. We are literally trolling Facebook every single hour of every day to make sure that we're capturing the essence of what it is our consumers are saying to us. We like to say that we have our finger on the pulse of the consumer because they're communicating with us on Facebook constantly.
Computer screen is shown with Facebook opened to Entenmann’s Harlem Globetrotters page.
Facebook shows a comment from a consumer that reads “Dear Entenmanns I support your business literally 4 times a week. Muffins for the kids. Chocolate Frosted gold and Louisiana crunch for me and donuts for the hubby.” Entenmann’s comments back: We’re so happy to hear your family loves our baked goods, Delilah!”
Maureen Sticco: My favorite Entenmann’s product is Entenmann's Little Bites chocolate chip muffins. I love them because they're portioned, portable, they're ready for on-the-go and they taste fantastic!
Maureen holds up a box of Entenmann’s Little Bites Chocolate Chip muffins
Meet Maureen Sticco, Director of Marketing.