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Horse and Cart

A Century of Tradition

When you share your Entenmann’s® fresh baked goods with your family and friends today, you’re actually taking part in a tradition that began more than a century ago. 

William Entenmann photo
LATE 1800s

William Entenmann comes to America

Our founder was a baker from Stuttgart, Germany, who learned his trade from his father. William’s first job in America was in a bread factory.

Entenmann's Horse drawn wagon
1898

Entenmann’s® opens in Brooklyn

In 1898, William opened his own bakery in Brooklyn, New York. He delivered fresh-baked goods door-to-door in a horse-drawn wagon.

Bay Shore
1900

Entenmann’s® Moves to Bay Shore

When William’s son was stricken with rheumatic fever, the family moved to Bay Shore, Long Island, at the doctor’s suggestion. Later, William Jr. took the reins of the bakery, including 30 home delivery routes.

Prestigious Family Photo
1930s

Prestigious Customers

Entenmann’s® prospered through the early part of the century. Our baked goods were enjoyed by prominent families such as the Morgans and Vanderbilts.

Crumb cake
1950s

The chairman and Entenmann’s®

By the 1950’s, the Bay Shore bakery even topped Frank Sinatra’s list. The American icon placed weekly orders for Entenmann’s® Crumb Coffee Cake.

Martha Entenmann at a meeting
1951

Charting a new Course

In 1951, William Entenmann Jr. passed away. Martha Entenmann and her sons Charles, Robert, and William knew it was time for home delivery to give way to supplying supermarkets.

Entenmann's Executives
1961

Entenmann’s® Expands

The family expanded the business into New Jersey and Connecticut, and in 1961, Entenmann’s® built the largest baking facility of its kind in the U.S. on five acres in Bay Shore.

Todays Entenmann's donuts with a side of coffee
TODAY

Entenmann’s® Today

We continue to bake our famous donuts, cakes, pies, and more every day, and freshness remains in the hallmark of our products. Entenmann’s® is now part of the Bimbo Bakeries USA family.